Interior Design Vs Interior Decorating Vs Home Staging Vs Interior Redesign – What’s the Difference?

The other day a real estate agent whose listings I stage for sale introduced me to someone as a “designer”. I didn’t want to take the time to correct him, but I thought to myself, “This isn’t the first time I’ve heard people use ‘designer’ erroneously. It’s often used to label someone who’s an interior decorator. So, why does everyone lump us all in one category, when we all clearly do something different?”

To put the differences succinctly:

  • Interior Design involves, among many other things, the preparation of documents often by a licensed professional for the construction of an interior space such as plans and elevations, and details and specifications, including lighting, power and communication locations, materials and finishes, and furniture layouts.
  • Interior Decorating involves the adornment of surfaces in the interior space, such as fabrics, wall coverings, furniture, decorative accessories, flooring, light fixtures etc., and takes into account the lifestyle, taste, needs and preferences of the user of the space. While interior designers may decorate, interior decorators don’t design.
  • Home Staging is preparing the home for sale through updates and “decorating” so that it appeals to the broadest range of buyers for the market that the home is in.
  • Interior Redesign is often done by home stagers for homeowners not currently selling because it employs many of the same principles that home stagers use, such as primarily using what furniture and decorative accessories the homeowner already has, with an eye towards the future sale of the home.

Now, let’s explore each one more in-depth.

Interior Design

According to the National Council for Interior Design Qualifications (NCIDQ):

  • Interior design is a multi-faceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment.
  • These solutions are functional, enhance the quality of life and culture of the occupants and are aesthetically attractive.
  • Designs are created in response to and coordinated with thebuilding shell and acknowledge the physical location and social context of the project.
  • Designs must adhere to code and regulatory requirements, and encourage the principles of environmental sustainability.
  • The interior design process follows a systematic and coordinated methodology, including research, analysis and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfills the project goals.

The American Society of Interior Designers (ASID) is the leading organization for interior design professionals. Certain levels of its members must meet certain education, work experience and examination requirements administered by the NCIDQ. Further, some states have licensing requirements for interior designers which include the passage of this exam. ASID also has continuing education requirements for its members.

Interior Decorating

No wonder people often confuse Interior Decorating with Interior Design. Even I had trouble finding a definition for Interior Decorating. Often it said “see interior design”.

Perhaps its best to understand interior decorating as it exists in contrast to interior design:

  • An interior decorator would select floor coverings based upon the tastes and lifestyle of the client, whereas the interior designer would take it a step further and look at usage, sound transference, flammability, etc.
  • An interior decorator would select lighting fixtures, whereas the interior designer would plan for the location of lighting and ensure that it is in compliance with building and safety codes.
  • An interior decorator does not need to have any formal education and/or work experience, testing or licensing, whereas an interior designer does.

Home Staging

Home staging is the art and science of preparing a home for sale so that it appeals to the broadest range of buyers in order to sell quickly and for top dollar. The objective is to make the potential buyer fall in love with the home, envision themselves living there and aspire to the lifestyle the home portrays.

According to the Real Estate Staging Association’s Consumer’s Guide to Home Staging, it is a “systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer.”

Home staging involves any or all of the following:

  • Evaluating what furniture and decorative accessories (throw pillows, artwork, decorative objects, lamps, knickknacks, etc.) the owner has, and:

– eliminating some of the furniture and/or decorative accessories, otherwise known as decluttering as well as depersonalizing (removal of family photos, trophies, collections etc. so the buyer can envision living there)

– arranging the furniture and accessories for optimal placement to enhance flow (the ability to walk freely through the room), focal point enhancement (e.g., emphasizing a fireplace or a beautiful view), balance (are there too many or too large pieces in the bookcase or on only one side of the room?) and the positive aspects of the home while downplaying the negatives

  • Carefully selecting for purchase or rent, if necessary, the appropriate furniture and accessories for the style of the home and it’s market.
  • Recommending, implementing and/or arranging for enhancements, updates and repairs such as painting, flooring, sink fixtures, lighting fixtures, window treatments, landscaping, etc.

Interior Redesign

As stated above, interior redesign is like home staging, however it enhances the home for the homeowners rather than for potential buyers. And it does so with an eye towards its future sale. It is like home staging in that it primarily uses the client’s existing furniture and decorative accessories to transform the space, and may also involve the purchase of additional furniture and accessories as well as updates to the wall colors, window treatments, lighting fixtures etc.

Summary

To summarize the differences:

  • Interior Design involves the planning of all aspects of interior space often by a licensed professional.
  • Interior Decorating involves the adornment of surfaces in the interior space. Interior designers may decorate, but interior decorators don’t design.
  • Home Staging is preparing the home for sale through updates and showcasing so that it appeals to the broadest range of buyers for the market that the home is in.
  • Interior Redesign employs many of the same principles that home stagers use, such as primarily using what furniture and decorative accessories the homeowner already has, with an eye towards the future sale of the home.

A Career in Interior Decorating

Imagine having a career that lets you use your creativity to make homes and businesses more beautiful and comfortable. Welcome to the world of interior decorating!

There are few careers that offer so many benefits. As an interior decorator you will have the satisfaction of making your vision a reality. You will meet interesting people, and because many people who hire interior decorators are wealthy, you will likely spend time in many beautiful homes and businesses. If you start your own decorating business you can enjoy the freedom of being your own boss. And perhaps most importantly, your “work” will be fun, interesting, and rewarding.

As long as you have the desire, you can become an interior decorator. No special education or experience is necessary to break into this career and succeed. (Unlike becoming a certified interior designer which has strict requirements including two to five years of post-secondary education in interior design.) You can become an interior decorator immediately.

If interior decorating sounds like the career of your dreams, here are 10 steps to breaking into this fabulous job, based on the FabJob Guide to Become an Interior Decorator published by FabJob.com:

1. Train your eye

Since you are interested in a career as a interior decorator, chances are you already have a “good eye” for design. In other words, when you look at a room you can see what looks good, and what could be improved. But no matter how naturally talented you are, you can continually “train your eye” by studying what people consider to be good design.

Seek out beautifully decorated interiors to look at. You can find numerous examples of beautiful interiors in design magazines or in your own community by visiting show homes, open houses for sale in wealthy neighborhoods, furniture showrooms, historic homes, art galleries, and offices of professionals such as interior decorators and corporate lawyers.

2. Educate yourself

Interior decorators are expected to know about the various elements involved in decorating such as: space planning (how to arrange furniture and other items within a particular space), use of color and light, furniture and decorating styles (for example, Colonial or Southwestern), floorings, wall coverings, window treatments, and use of accessories such as pillows and art. You can learn decorating basics through courses, books, web sites, and even by speaking with retailers of products used in home decorating (paint, carpet, lighting, hardware stores, etc.)

3. Practice at home

Most interior decorators get their first decorating experience working on their own homes. Even if you have just one small room to experiment with, you can get “hands-on” experience with a variety of decorating techniques. For example, you can make a dramatic change to any room, quickly and inexpensively, simply by rearranging the furniture or painting the walls a new color. Give it a try! Experiment with techniques you wouldn’t ordinarily use. Consider this room your “research lab” where you can try things out before recommending them to a client.

4. Volunteer your services

Your friends and family members may already have asked for your advice about decorating, but if they haven’t yet asked you to actually decorate their homes or businesses, why not offer?

Some occasions your family or friends may want to redecorate are when they experiencing transitions in life, such as: marriage or co-habitation (help them merge two households into one), moving into a new home, childbirth (offer to decorate the baby’s room), hosting a special event such as a wedding or dinner party, starting a home business (you could decorate their new office), and selling a home (explain how a well decorated home can attract buyers).

5. Prepare a portfolio

A portfolio is a collection of samples of your work, plus any other documents that can help show why someone should hire you. The most important part of an interior decorator’s portfolio is photographs of interiors you have decorated, so make sure you take “before” and “after” photos of every space you decorate. Choose 15-20 photographs of work you are proud of, and arrange them in a photo album or portfolio case.

Your portfolio can also include letters of recommendation and “design boards” (poster boards onto which you have pasted pictures and samples of materials such as fabrics, flooring, wallpaper, etc.) to show clients what you recommend to decorate a particular room.

6. Get a job

Even if you plan to start your own interior decorating business, you can learn about the business and meet potential clients by starting with a job in the industry. Companies that hire people with decorating talent include home builders, manufacturers of furniture and housewares, hotel and restaurant chains, retailers (furniture stores, home improvement stores, antiques dealers, housewares stores, etc.), plus interior design and decorating firms.

To get a job, you will need to prepare a resume that emphasizes your experience with decorating plus any other skills the employer is looking for, such as customer service or organizational ability.

7. Start your own business

Many interior decorators dream of being their own boss. If that’s your goal, you’ll need to decide on business matters such as your company’s name and whether to incorporate or not. Free basic business advice is available from organizations such as the U.S. Small Business Administration.

Many interior decorators choose to work from home when they start their businesses because it saves on the cost of an office and, unlike many other types of businesses, you won’t be expecting clients to come to you – you will usually be going to their homes or offices.

8. Establish relationships with suppliers

Suppliers are companies that supply the products and services you need to decorate. They include manufacturers of furniture, wall coverings, flooring, fabrics, etc. as well as contractors who do painting, carpentry, installation, etc. When you go shopping as a professional interior decorator, you are entitled to “designer discounts” of up to 50% off the regular retail price which you can pass on to clients.

While some decorators charge an hourly rate or a flat fee, others charge “cost-plus.” For example, if your cost for a product is 40% percent below the regular retail price, you could charge the client your cost plus 20%, thereby saving the client the other 20% they would pay to buy the same item at a retail store. This opportunity to save money on decorating may convince clients to hire you.

9. Get clients

Your potential clients could include home builders, new home buyers, wealthy home owners, professional couples, advertising agencies, art galleries, bed and breakfasts, boutique stores, corporate head offices, hotels, law firms, restaurants, spas, and many other types of businesses.

One way to market your services is by networking with professionals who can refer business to you, such as real estate agents, architects, antiques dealers, art dealers, home renovators, and owners of businesses that sell home furnishings. Other marketing techniques include putting up a web page with photos of interiors you have decorated and getting publicity in the homes section of your local newspaper.

10. Grow as a professional

Successful interior decorators continue to learn new decorating techniques. Once you have started a business you can continue to develop your skills by attending trade shows, reading decorating magazines and books, and joining professional associations. You can also impress clients and have an advantage over your competition by becoming certified as a professional interior decorator.

Interior Decoration Of Your Residence – Making A House A Home!

Is the interior decoration of your residence due again? Does this thought bring enthusiasm to your mind, or do you dread the thought? Does it excite you or does it cause you frustration? Certainly there would be mixed feelings as far as home interior decoration is concerned. Everyone is not blessed with skill or creativity. Some may even detest all the activities this project demands. It could be that they consider themselves incapable of doing a good job of interior decorating. On the other hand, there will be those people who are rearing to take a go at it and will be gladly anticipating getting into the paint and plaster. Whatever your disposition, you can be sure that a lot of help is available for everyone, irrespective of whether they gladly anticipate the project or simply abhor it and can’t wait to get it over and done with.

A professional interior decorator offers the best solution to the people who can’t be bothered much with decorating the interior of their homes. The professional will assist you in choosing a decoration design. He will also help you with the choice of flooring, colors, furnishings and accessories. He will chalk out a plan but you may be required to hire a painter or somebody to do your flooring. If you can afford it, this option is the best but quite a few people will be short of funds to hire a professional interior decorator, a flooring installer and a painter.

If you enjoy adventures, interior decoration of your house would represent an exciting challenge to your creativity and sense of adventure. You can find all types of information about doing up the interior of your home very easily. There are monthly magazines dedicated to interior decoration of homes which spell out detailed information and instructions on how to go about interior decoration of your home. In addition, there are do-it-yourself books describing easy-to-follow step-by-step procedures for you. The internet comes up as a great storehouse of information on how to decorate your interior home. Numerous sites are full of useful particulars to help you in planning your interior decoration and a great tool that will guide you through the entire process. A lot of information can also be gathered from the television on how to do the interior decoration of your home. Reality programs on the television instruct and give great ideas for your interior decoration.

After deciding to do the interior decoration of your residence, your first action should be to decide which areas or rooms will need a change. Several themes are available which will facilitate you in deciding the furnishings, color, accessories and fabric. These include Cottage, Modern, Victorian, French Country, English Country, Medieval, Traditional, Art Deco, Moroccan, Southwestern, etc. When you zero in on a theme, it will be easier to select materials according to this design for home interior. Considering the numerous resources at your disposal for interior decoration of your residence, you would have a whale of a time selecting a color palette to enhance your rooms, add warmth with choicest fabrics, decide on comfortable furnishings and choose accessories to compliment and accent your space. With so many resources offering free ideas for home decorations, you could turn the interior designing of your home into an exciting project without the usual stress and frustration proving an impediment for your enjoyment.